Become more confident

Work with a Network Correspondent with Top Ten TV Market experience to grow and reach your dream market. I'll be your biggest cheerleader.

Start your journey now !


  • Feel comfortable, be more conversational, and have straight-up swagger on-air.
  • ACE that live shot every time, drop your mic, and collect compliments and high fives.
  • Create a killer reel that can score interviews in your dream market so you can be closer to family and friends.
  • Have a roadmap to asking better questions, writing more “big market,” and sharpening your on-air appearance.
  • Enjoy a mindset shift that boosts your self-esteem, helps you handle haters, and embraces hope and abundance.

Her tools WORK. It's like she has a secret formula for creating reels, telling stories, and getting that top ten market feel.

— Sarah Robinson

I was a high school dropout, with no connections in TV news.  

Through hustle, positivity and persistence, I put myself through college and worked my way up to be a reporter in a top 30 market.  

But...I had always wanted to work in NYC. It took an “aha moment” for me to realize the only thing holding me back was ME. In short, I got out of my own way and into my dream job.  

From there, I anchored and reported in Washington, D.C., then became a correspondent at a network, met my husband and rescued the sweetest dogs ever.  

Once I realized my dream life, I wanted to help others to get what they want in life.

Here’s the thing: I know I could have made it to my dream markets quicker - years quicker - if I only had a “me” to guide me.  

That’s why I’m here to show YOU how.

I promise you living your dream life IS achievable. If you’ve been looking for that 'fairy-godmother-in-news’ to show you the way,  



I'm so glad you asked!


News is a demanding business, with no instruction manual. News Directors don’t always have time to give feedback, and mentors will give you their time when they have some. Plus, they’re not paid to tell you the tough stuff, so 9.9 times out of 10, they’ll leave that out.  


I will help keep you accountable for your growth through assignments and deadlines - that’s your personal roadmap!


Do you feel you're ENOUGH? The most important lesson I've learned is that you can't win in the world, if you're not winning in your mind. I'll give you the tools you can use over and over again to shift your mindset. And I'll be your biggest cheerleader.

How Debra Can Help You Right Now

Choose from two plans:

This is perfect for any on-air journalist who:

  • has 0-to-3 years experience in a local newsroom on-air, or
  • wants to learn the foundations on their own time in a non-group setting
  • wants to learn from a "fairy news godmother" how to jump from a small or medium market to a top ten/network
  • wants a personalized roadmap through a dedicated coaching session


The course is your ultimate roadmap, super-charged! The digital course answered THE most common questions I get asked. You'll have lifetime access to it and can review it anytime.

Then, schedule your hour-long one-on-one session to get feedback tailored to YOU, to help you reach your dream market.

Here's what you get:

  • Full Digital Course: The course is called "Two Weeks to Top Ten TV Market Confidence." Debra has jam-packed in what she's learned working in top markets about writing, live shots, anchoring, storytelling, presence and presentation. Includes guided worksheets and useful checklists.
  • One-on-One Coaching Call: Invaluable one-on-one hour-long Zoom coaching session with Debra to go over your reel or your work, second by second. Be prepared to take notes, and experience a few "aha" moments.
  • Lifetime Access: Get a refresher anytime!
  • 1-Month Access to The Membership: Enjoy all the benefits of The Membership for one month, with an option to continue.
  • FREE BONUS! Live Shot Boot Camp mini course. Learn the secrets to set yourself up for success for your next live shot.

This is perfect for any on-air journalist who:

  • is looking to level up their on-air skills
  • wants to network with leaders in the industry
  • have access to a dose of weekly inspiration
  • be part of an exclusive community with on-air journalists who are passionate about growth and supportive of others
  • has already completed the one-on-one coaching session and course and wants continued support


Every Sunday, Debra holds group Zoom Masterclasses where she focuses on a specific topic, or invites a special guest for you to network with (past topics include Rock Your Live Shots, Anchoring Masterclass, Reel Magic. Past guests have included News Directors, Talent Recruiters, and Network Correspondents)

If you can’t make it live, you can always watch it back!

Want a personalized one-on-one coaching session too? As a member, you enjoy special pricing for sessions with Debra.

Here's what you get:

  • Weekly Zoom Masterclasses: Focusing on writing, confidence, negotiating, career moves, branding, or network with movers and shakers!
  • 1 Monthly Review of Your Work: Share a package, an A-block, or your reel montage.
  • Learn & Be Inspired: Access to video library of more than 65 past guest speakers and workshops.
  • Access to Exclusive Facebook Group: Network with like-minded journalists, and connect with Debra.
  • Option to Purchase One-on-One Coaching Call at Member price: Special Member pricing of $150/hour for dedicated 1-on-1 coaching sessions.


Rasheeda K.

(Moved from Idaho to Weekend Anchor role in North Carolina)

"[Debra's] going to be honest with you and that means you have to be honest with yourself.

Do EVERYTHING she says. She and I set a goal with a specific date and we achieved it!"

Sierra F.

(Jumped into a Top 10)

"Debra Alfarone's coaching advice is invaluable. She has helped me feel more confident in my journalistic abilities.

She is passionate and takes the time to understand one's aspirations to help them achieve that goal."

Elizabeth L.

(Jumped 101 Markets)

"There is no one I’d rather have in my corner more than Debra Alfarone. In a business that can be complicated to navigate, she consistently challenges me to not only better my craft, but myself. With Debra’s help, I jumped 101 television markets after just nine months in the business. I consider her one of my best mentors, a confidante, and friend. You can’t afford not to work with Debra!"

Start leveling up today

One-on-One Coaching Session + Two Weeks to Top Ten TV Market Confidence Course

  • Lifetime Access to course
  • Dedicated one-on-one coaching session
  • One month free Membership
  • FREE BONUS: Live Shot Boot Camp

Price: $597 $497*

*payment plan available

The Membership

  • Weekly Zoom Masterclasses
  • Monthly reviews of your work
  • Special member pricing of $150/hour for one-on-one coaching sessions
  • Access to exclusive Facebook Group
  • Access to entire library of past Masterclasses

Price: $39/month $29/month*

*cancel anytime


Frequently Asked Questions

  • How do I know whether the Digital Course or The Membership is right for me?
  • The Digital Course is perfect for any on-air journalist with 0-to-3 years experience who wants to learn the foundations on their own time AND get a personalized roadmap through a dedicated coaching session.

    The Membership is great for any journalist with any level of experience who is looking to level up their skills, be inspired, network with leaders in the industry and learn from a weekly group Zoom Masterclass. You can purchase a one-on-one session with Debra at a special member-only price of $150. Both are great options and give you access to Debra. And of course, it depends on your budget.
  • Can Debra guarantee I'll get a job?
  • No. Debra is not an agent. And she's not a headhunter. But, she knows the secret sauce to making a great reel that gets News Directors' attention. She also has lots of contacts in the industry, and can usually locate an inside source at a station you want to work at.

    Lastly, she can teach you the best and most effective way to make contact with decision-makers. Many clients in top markets credit Debra with helping them get to their dream market.
  • What is your refund/cancellation policy?
  • Once you buy the Digital Course with the One-on-One Session, you have lifetime access to it. We do not offer refunds. The Membership is billed on a monthly basis and you can cancel at any time.
  • Do you have payment plans?
  • We offer a payment plan for the Digital Course with the One-on-One Session. You can pay in two installments. The 2nd installment is billed to your credit card one month after the initial payment.
  • I really want a One-on-One Session with Debra, but I can't afford the Digital Course plus One-on-One option. Can I get a One-on-One with The Membership?
  • Yes. As a Member, you are eligible for a discounted rate for a One-on-One Session. It's $150 for an hour session. Your welcome letter will have all the info you need to sign up for one.
  • I just signed up for The Membership! What's next?
  • Once you sign up for the Membership, you'll receive a welcome email with all the information you need to enjoy it. It will include the link to join The Membership's private Facebook Group. Five days before the beginning of each month, a schedule of weekly Zoom calls will be posted. If you can't make a Zoom, you can watch it live on the Facebook page or watch the replay on the Facebook page at your convenience.
  • How long will it take me to complete the Digital Course, "Two Weeks to Top Ten TV Market Confidence"?
  • The course title says "Two Weeks" but you could finish it before that if your schedule allows. Each section is bite-size and comes with worksheets and checklists. It's designed to take into account that you are a working journalist and have a busy life!
  • If I buy the Digital Course, how long do I have access to it?
  • You have lifetime access to it. It never goes away!
  • I'm just still unsure. I want to do it, but….money.
  • We totally get it. Debra remembers the ramen noodle and thrift store shopping days that come with being a reporter very well. Here's a thought: If you keep doing what you're doing, you'll keep getting what you're getting. Why not try something different, and try out The Membership to see if you like it? Aren't you worth the investment of $29?