Do you want to be more confident?

I remember what it was like in my first few TV news jobs. I felt alone. I didn't get feedback. I had no roadmap to get to my dream market.

Now that I've cracked the code on how to get to a Top Ten market, and am working at a network, I want to decode it for you!

Your dreams ARE achievable. You don’t need to go through that journey alone.



  • You feel comfortable, are more conversational, and have straight-up swagger on-air.
  • You ACE that live shot every time, drop your mic, and collect compliments and high fives.
  • You have a killer reel that can score interviews in your dream market so you can be closer to family and friends.
  • You have a roadmap to asking better questions, writing more “big market,” and sharpening your on-air appearance.
  • You have a mindset shift that boosts your self-esteem, helps you handle haters, and embraces hope and abundance.

I was a high school dropout, with no connections in TV news.  

Through hustle, positivity and persistence, I put myself through college and worked my way up to be a reporter in a top 30 market.  

But...I had always wanted to work in NYC. It took an “aha moment” for me to realize the only thing holding me back was ME. In short, I got out of my own way and into my dream job.  

From there, I became an anchor in Washington, D.C., a correspondent at a network, met my husband and rescued the sweetest dogs ever.  

Once I realized my dream life, I wanted to help others to get what they want in life.

Here’s the thing: I know I could have made it to my dream markets quicker - years quicker - if I only had a “me” to guide me.  

That’s why I’m here to show YOU how.

I promise you living your dream life IS achievable. If you’ve been looking for that “big sister’ to show you the way,  



I'm so glad you asked!


News is a demanding business, with no instruction manual. News Directors don’t always have time to give feedback, and mentors will give you their time when they have some. Plus, they’re not paid to tell you the tough stuff, so 9.9 times out of 10, they’ll leave that out.  


I will help keep you accountable for your growth through assignments and deadlines - that’s your personal roadmap!


Not only can I help you become more confident on-air and a better storyteller using all I’ve learned working the competitive crime scenes of NYC - plus holding down the anchor desk in D.C. during a tumultuous time in journalism, I can help you shift your mindset.


Rasheeda K.

(Moved from Idaho to Weekend Anchor role in North Carolina)

"[Debra's] going to be honest with you and that means you have to be honest with yourself.

Do EVERYTHING she says. She and I set a goal with a specific date and we achieved it!"

Sierra F.

(Jumped into a Top 10)

"Debra Alfarone's coaching advice is invaluable. She has helped me feel more confident in my journalistic abilities.

She is passionate and takes the time to understand one's aspirations to help them achieve that goal."

Elizabeth L.

(Jumped 101 Markets)

"There is no one I’d rather have in my corner more than Debra Alfarone. In a business that can be complicated to navigate, she consistently challenges me to not only better my craft, but myself. With Debra’s help, I jumped 101 television markets after just nine months in the business. I consider her one of my best mentors, a confidante, and friend. You can’t afford not to work with Debra!"

How Debra Can Help You Right Now

Choose from two plans:

Price: $39/month $29/month

*Cancel anytime

Join our exclusive group and enjoy weekly LIVE opportunities to learn Top Ten market and Network storytelling skills, get your work reviewed, and meet and be inspired by News Directors, Talent Recruiters, EPs, and top market Anchors/Reporters/MMJs.

Each month, enjoy:

  • 1 Monthly Masterclass: Focusing on writing, confidence, negotiating, career moves, branding, and more!
  • 1 Monthly Review of Your Work: Share a package, an A-block, or your reel montage.
  • 2 Live Q&As: Twice a month, movers and shakers share their knowledge and answer your questions LIVE.
  • Learn & Be Inspired: Access to video library of more than 50 past guest speakers and workshops.
  • Access to Exclusive Facebook Group: Network with like-minded journalists, and connect with Debra.
  • Course Discount: $100 discount & Lifetime Access to digital course
  • Coaching Session Discounts: Discounts on dedicated 1-on-1 coaching sessions with Debra.

Price: $700 $497 USD

*Payment plan available

The Ultimate Road Map Super Charged! Take Debra's digital course on your own time. Then, work one-on-one with a Network Correspondent with Top Ten market experience to get feedback tailored to YOU, to help you reach your dream market.

You set the schedule!

  • Full Digital Course: The course is called "Two Weeks to Top Ten TV Market Confidence." Debra has jam-packed in what she's learned working in top markets about writing, live shots, anchoring, storytelling, presence and presentation. Includes guided worksheets and useful checklists.
  • One-on-One Coaching Call: Invaluable 1-on-1 one-hour Zoom coaching call with Debra to go over your reel or your work, second by second. Be prepared to take notes, and experience a few "aha" moments.
  • Lifetime Access: Get a refresher anytime!
  • 1-Month Access to The Membership: Enjoy all the benefits of The Membership for one month, with an option to continue.
  • FREE BONUS! Live Shot Boot Camp mini course. Learn the secrets to set yourself up for success for your next live shot.


Frequently Asked Questions

  • How do I know whether the Digital Course or The Membership is right for me?
  • It depends on whether you want personalized attention or want to learn on your own time. And of course, it depends on your budget.

    With the Digital Course and One-on-One Session you can get Debra's personalized attention for a one-hour session. The course with the one-hour session costs $497 USD. The Membership is really for someone who does not want to financially commit to the Digital Course option and wants to try out having a coach. It's also perfect for someone who's already gone through the course but still wants guidance, support and coaching.
  • Can Debra guarantee I'll get a job?
  • No. Debra is not an agent. And she's not a headhunter. But, she knows the secret sauce to making a great reel that gets News Directors' attention. She also has lots of contacts in the industry, and can usually locate an inside source at a station you want to work at.

    Lastly, she can teach you the best and most effective way to make contact with decision-makers. Many clients in top markets credit Debra with helping them get to their dream market.
  • What is your refund/cancellation policy?
  • We've never had an unsatisfied client who purchased the Digital Course with the One-on-One Session, but if you are the first, we will gladly give you your money back within 30 days of purchase. The Membership is billed on a monthly basis and you can cancel at any time.
  • Do you have payment plans?
  • We offer a payment plan for the Digital Course with the One-on-One Session. You can pay in two installments. The 2nd installment is billed to your credit card one month after the initial payment.
  • I really want a One-on-One Session with Debra, but I can't afford the Digital Course plus One-on-One option. Can I get a One-on-One with The Membership?
  • Yes. As a Member, you are eligible for a discounted rate for a One-on-One Session. It's $150 for an hour session. Your welcome letter will have all the info you need to sign up for one.
  • I just signed up for The Membership! What's next?
  • Once you sign up for the Membership, you'll receive a welcome email with all the information you need to enjoy it. It will include the link to join The Membership's private Facebook Group. Five days before the beginning of each month, a schedule of weekly Zoom calls will be posted. If you can't make a Zoom, you can watch it live on the Facebook page or watch the replay on the Facebook page at your convenience.
  • How long will it take me to complete the Digital Course, "Two Weeks to Top Ten TV Market Confidence"?
  • The course title says "Two Weeks" but you could finish it before that if your schedule allows. Each section is bite-size and comes with worksheets and checklists. It's designed to take into account that you are a working journalist and have a busy life!
  • If I buy the Digital Course, how long do I have access to it?
  • You have lifetime access to it. It never goes away!
  • I'm just still unsure. I want to do it, but….money.
  • We totally get it. Debra remembers the ramen noodle and thrift store shopping days that come with being a reporter very well. Here's a thought: If you keep doing what you're doing, you'll keep getting what you're getting. Why not try something different, and try out The Membership to see if you like it? Aren't you worth the investment of $29?